The New York City sales process explained

A good general timeframe to expect when selling your home is about six months, but can take less or be longer depending on market conditions. The interaction of strategic pricing, marketing, and who represents you all factor into the timeline.

  •  - Consultation

    • Virtual or in-person consultation
    • On-site visit
    • Review recent sales activity
    • Recommend pricing strategies
    • Discuss marketing & staging
    • Discuss moving plans
    • Sign a listing agreement

  •  - Preparation

    • Organize and purge
    • Painting and repairs
    • Fix or replace appliances
    • Staging &deep cleaning
    • Photography, Video, Virtual Tour, and Floor Plans
    • Obtain purchase application and offering plan
    • Interview and retain a real estate attorney

  •  - Launch

    • Listing shared with every co-broke firm
    • Distribute on a global network of web sites
    • Deploy social media campaign
      • Posts and sponsored ads on Facebook, Instagram, YouTube, and LinkedIn
      • AI driven Facebook listing ads
      • Open house promotions
    • Highlight listing to Corcoran Press Relations
    • Printed brochure/flyer and postcards
    • Townhouse sign if appropriate

  •  - Showings

    • Establish showing hours
    • Schedule and hold first Open House
    • Respond to all inquiries within 10 minutes
    • Schedule all showings; on-site or virtual
    • Show all buyers within 24hours
    • Ongoing weekly progress reports

  •  - Get Offers

    • Transmit all offers
    • Financially qualify potential bidders
    • Negotiate terms with buyers and co-brokers
    • Discuss a strategy for multiple offers
    • Accept the highest and best offer
    • Transaction memo to the attorneys

  •  - Go to Contract

    • Seller’s attorney issues a contract of sale
    • The Attorneys fine tune the contract
    • Buyer signs agreement and with a 10% deposit
    • Seller signs agreement to bind the deal
    • Buyer has 45 days to get a mortgage
    • Purchase application is compiled and submitted
    • Perform a home inspection for Townhouses

  •  - Closing

    • Co-op Board approval or Condo waiver issued
    • Attorneys schedule the closing
    • Buyer’s final walk-through
    • Close and turn over your keys
    • Toast your success with us!