Hire a professional stager or do it yourself?

Professional staging is the highest level of service providing a curated and managed process withtotal control of the finished look. Hiring a pro to come in and furnish your home with pleasantly inoffensive rented furniture and décor can be a significant investment—likely at least $10,000 for a one-bedroom apartment and more for a larger luxury home. More if your stuff needs to be moved out and stored. This is an expense that you as a seller will bear. How it affects the potential sale price of your property determines whether it may or may not make sense.

If an agent tells you that they’ll “throw-in full-on staging”, trust that what you’ll be getting is somewhere beneath a professional’s standard. They’ll throw in what they’ve got. That is often a storage locker filled with a limited selection of slightly worn, often inexpensive pieces, that get pushed from place to place. Our clients are looking to improve the look of their luxury homes and you have one shot to get this right. Luckily we have other good options.

  • IN-HOUSE: Do it yourself staging consultation (included)
  • STAGING LITE: In-house experts with your existing possessions (some seller paid expenses)
  • PRO ORGANIZERS: When clutter needs to be tamed (seller paid)
  • PRO STAGING: Full service with furniture rental (seller paid)
  • VIRTUAL: Digital staging for listing photos (included)

One York Street, Manhattan: Professional staging helped close the deal on this luxury Tribeca home.

The best way to address how to approach your home is with an on-site visit from us and you can book an initial consultation with us using the Zoom in button below. There are many things our team can do short of full-blown staging. The Comitini Team has a in-house expert who can advise on optimizing your space. We can often execute on less extensive tweaks, using your existing furniture with lower cost, that may be just enough to make a difference.

Can I stage it myself?

The short answer is yes you can. Here are some pro tips about how to prepare your home for sale.The basic mantra is declutter, declutter, declutter. Less will be more (money) if we present your home clean and neat as a pin. Unless you’re willing to dial down your price expectations (and you aren’t) you’ve got a little manual labor ahead of you. Before the listing photos are snapped, and long before your first showing, you’ll need to make your place truly ship-shape.

PACK IT UP. Grandma’s collection of adorable Hummel figurines has to go—at least into a box. Ditto that wall of family pictures, the stash of dog toys, the Lego minefield in the kid’s room, and your door-full of souvenir refrigerator magnets. Purging doesn’t mean ridding your life of your beloved tchotchkes, you just need to remove them from your home. Storage unit here we come!

DEEP CLEAN IT. Sorry, but your trusty Swiffer and a bottle of Windex aren’t going to cut it this time. Selling your apartment requires a deep clean, the sort provided by a team of uniformed professionals. Add a line for it in your budget. Kitchen, bathrooms, floors, windows, all of it—prying eyes will find the crumbs and cobwebs. Don’t worry about the walls for now; we have bigger plans for them.

MAKE IT SHINE. Yes, you should paint. Fresh paint looks terrific and that sweet latex-y scent is catnip to prospective buyers. It doesn’t matter if the walls are already white: You’ll paint them whiter. And by all means, do some research: Not all white paints are created equal. Some are searing and cold, others are dingy and yellow. This is a good time to take a look at your floors, too. That cruddy carpeting in the bedroom, the curling vinyl in the kitchen, that spot near the door where the varnish is worn to bare wood— address it before it ends up on somebody’s Instagram, hashtag #ick.

FIX IT OR PITCH IT. If it’s broken, now’s the time to make it right. Seriously consider replacing the almost-cold-enough fridge or the almost-hot-enough oven. Fix the drippy faucet you’ve gotten used to and the off-kilter blinds in the bedroom. Even if something works just fine but looks as if you found it on the curb, it may need to go. Remember: You’re not doing it for the buyer; you’re doing it for yourself.